I don't even believe it's because they feel they don't have a choice -- I think it's more they don't realize the data Facebook et al collect (or that it's even

I don't even believe it's because they feel they don't have a choice -- I think it's more they don't realize the data Facebook et al collect (or that it's even collecting data). So when Apple asks if they want to be tracked, they say no because they don't want to be tracked but didn't realize it before. A lot of people don't realize they track you across websites etc, even if it might seem obvious to us.