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This. Because nobody can inspect FB's data, advertisers always had to believe that their segmentation and cohorts were as good as they were saying, creating bet
by aledalgrande 5y ago
This. Because nobody can inspect FB's data, advertisers always had to believe that their segmentation and cohorts were as good as they were saying, creating better leads for them. But now they can't tell that story any more.
- skohan 5y agoYes it's lose-lose for Facebook. Either the individualized advertising works, and the value per impression is going to go way down on iOS, or it doesn't work, and they're going to have a lot to answer for. It's an experiment they don't want to run.