I would honestly hazard a guess that there's no marketing person on the team yet. If the founder is in charge of the content of the site, which could very well

I would honestly hazard a guess that there's no marketing person on the team yet. If the founder is in charge of the content of the site, which could very well be the case, they are more likely to use technical terms because it's natural to them. Plus, it's the more boujee option.