"It will stop the low budget projects and answer a lot of questions upfront." Ding, ding. And at higher rates, you immediately classify yourself as an expert.

"It will stop the low budget projects and answer a lot of questions upfront." Ding, ding. And at higher rates, you immediately classify yourself as an expert. The human brain automatically connects higher prices to higher value. (Even if it may not be true over the long-term, we are conditioned to understand that if we pay $50 for a burger, there is something special about it.)