3 ms·
The commonalities between a set of people born in a certain 15-20 year period are so diffuse and weak, generational analysis is pointless. It makes some sense
by jmull 6y ago
The commonalities between a set of people born in a certain 15-20 year period are so diffuse and weak, generational analysis is pointless.
It makes some sense to bring up in a TV advertising perspective context, where the first thing you can target is a general age group.
If you try to break the world down this way, you just end up with a vague, soft, pile of BS.
- benjaminjosephw 6y agoGenerational talk is usually just a way for older people to talk trash about younger people as well as to help them figure out how to sell more stuff to them. That's not the whole story though. The world has changed significantly in the last 15-20 years. Technology and Globalization have reshaped so much that it is meaningful to talk about people raised in this new context in a ways that's more than just marketing BS. Maybe the generational framing is not ideal but there's definitely some value in talking about people born within this particular era because it's so incredibly different from the eras before it in many complex and deeply interconnected ways.