> If the review seems coherent and plausible, that's enough for most people I think so too > hope that his favourite brand isn't also the one paying the most,

> If the review seems coherent and plausible, that's enough for most people I think so too > hope that his favourite brand isn't also the one paying the most, and then disclose all the commissions. I'm thinking that if the site visitors have a way to see that usually the site promotes other brands than the highest paying, then that'd be good enough. At the same time, why would they trust the disclosure info :-) Another thought: if his/her favorite brand didn't pay enough, s/he could just disclose the commissions, but not write any review. (To encourage that brand to pay more)