"Better ads" is just one of the three reasons the Facebook app provides for enabling tracking before asking users to do so: 1. Show you ads that are more perso

"Better ads" is just one of the three reasons the Facebook app provides for enabling tracking before asking users to do so: 1. Show you ads that are more personalized 2. Help keep Facebook free of charge 3. Support businesses that rely on ads to reach their customers Source: https://cdn.vox-cdn.com/uploads/chorus_image/image/69222710/SpeakingUp_SmBiz_1.5.png https://cdn.vox-cdn.com/uploads/chorus_image/image/69222710/... While "better ads" could be construed as a benefit for users, the other two reasons seem like an attempt to scare/guilt the user into enabling tracking. Of course, it's just a bunch of bullshit they had the marketing department come up with so they could continue to profit from tracking at least a small percentage of iOS users. Businesses don't need to rely on Facebook's invasive tracking to sell products. Don't let Facebook guilt you into giving up your personal data.