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I looked to the Hipmunk logo, and then I looked to the 'home' link... then I found it in the sidebar. Its nitpick I'll admit but it seems odd to see so many st
by brm 15y ago
I looked to the Hipmunk logo, and then I looked to the 'home' link... then I found it in the sidebar. Its nitpick I'll admit but it seems odd to see so many startups use their blog to direct users to their site and then not optimize a way to get them in.
- brm 15y agoLook at Mint (who used their blog to great effect as a startup). All it takes is a simple link at the top of the blog. http://www.mint.com/blog/ http://www.mint.com/blog/
- yarone 15y agoYes, mint is better for sure (and they're known to run an effective blog). Good example.
- kn0thing 15y agoInteresting. That's what I modeled it off of (and have been consulting Mint folks about it). The previous (posterous) blog had a banner at the top that was identical to mint's, but the ctr was abysmal. I've been moving around the giant button on the right sidebar to test placements and recently added the 'search for flights' and 'search for hotels' in the footer of each post that have been doing quite well lately. I do appreciate the feedback!
- kn0thing 15y agoInteresting. I used the exact top header from the mint blog on our posterous blog for the last 10mos or so with little CTR success, even as I tweaked fonts/color/size, etc. To the immediate right of "home," the links "flights" and "hotels" link to their respective searches, but thanks for the anecdotal evidence. I'll give it a tweak right now.