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Sure, they won't know that, but I don't actually think honesty is an important selling point in most sectors. If the review seems coherent and plausible, that's

Sure, they won't know that, but I don't actually think honesty is an important selling point in most sectors. If the review seems coherent and plausible, that's enough for most people. So in a way, honesty is mostly for his own benefit. Besides, how could he prove his honesty either way? I guess he could arrange commission with all companies, hope that his favourite brand isn't also the one paying the most, and then disclose all the commissions.

cutemonster 5y ago
> If the review seems coherent and plausible, that's enough for most people I think so too > hope that his favourite brand isn't also the one paying the most, and then disclose all the commissions. I'm thinking that if the site visitors have a way to see that usually the site promotes other brands than the highest paying, then that'd be good enough. At the same time, why would they trust the disclosure info :-) Another thought: if his/her favorite brand didn't pay enough, s/he could just disclose the commissions, but not write any review. (To encourage that brand to pay more)