This hits a nail on the head. Facebook knew the primary target for it's initial growth. Who is Google+ targeting first for early adoption? Google does so many

This hits a nail on the head. Facebook knew the primary target for it's initial growth. Who is Google+ targeting first for early adoption? Google does so many things for many different people. Opening it up to the world outright is technically dangerous, but Facebook had a very natural progression for rolling out because they had identified and located their market. Google isn't so lucky. + is designed at the Facebook user base, but isnt considering the history or the trajectory of Facebook users. I'd imagine the only reason google cares about social at all is because it is a significant source of revenue in an industry they want to own (advertising). All that said I'm going to set up an account when it's my turn.