Calling it surveillance is like Steve Ballmer saying about Google "we don't read your email." No human at Google is reading my email. They are scanning it and a

Calling it surveillance is like Steve Ballmer saying about Google "we don't read your email." No human at Google is reading my email. They are scanning it and associating keywords to my account. Do this make me a marked man? Some might feel that way, but this technique is not very accurate and is only used to show me ads when they are going to show me ads anyway. Ads are part of the current reality whether we like them or not. Why not prefer relevant ads?