Lots of people will read this headline and think 'rich' doesn't apply to them. Judging by the income thresholds in the article, I think most HN readers might be

Lots of people will read this headline and think 'rich' doesn't apply to them. Judging by the income thresholds in the article, I think most HN readers might be in the top 10% and therefore in the most polluting group that should take action.