Huddle? Sparks? Hangout? Such flamboyant names! Don't they realize their greatest hits have always been dull names: Google Mail, Google Chat, Google Apps, Goog

Huddle? Sparks? Hangout? Such flamboyant names! Don't they realize their greatest hits have always been dull names: Google Mail, Google Chat, Google Apps, Google Search. OTOH their failures were just as flamboyant: Buzz, Wave, Knol... Is that the work of some expensive branding consultants? But I hope Google+ catches on. FB needs some competitive pressure to start getting their act straight.