> Scammers employ an array of tricks such as using fake celebrity endorsements from the likes of the TV adventurer Bear Grylls and MoneySavingExpert.com founder

> Scammers employ an array of tricks such as using fake celebrity endorsements from the likes of the TV adventurer Bear Grylls and MoneySavingExpert.com founder Martin Lewis to lure in victims So are tech giants going to have to independently check with Bear Grylls which companies he gave permission to use his likeness in an advert? I sort of accept the argument that the tech giants shouldn't be profiting from the government putting warning messages on their sites (as there's a moral hazard of them allowing more fraud so that more warnings are needed), but making tech giants "responsible" for the fraud is like making road builders responsible for drunk drivers.