Also the users willing to pay are the most valuable to advertise to. I think I also read the per user dollar value of ad revenue was $150/month? Way more than

Also the users willing to pay are the most valuable to advertise to. I think I also read the per user dollar value of ad revenue was $150/month? Way more than any individual would pay - and losing a subset would reduce this for the others. Also the preference for targeted ads is rationalized nonsense (imo) when the cost is user data: “To test if users truly find 'relevant ads' as value-add: make two products, one with ads and one without and charge for the one with ads - see how many people buy it. Why doesn't Hulu charge more many for their streaming service with ads instead of their service without? The behavior of these companies suggests they know on some level this value-add nonsense is a rationalization. Even if you say it's only value-add when compared to un-targeted ads - let users choose to have un-targeted ads without giving up their data privacy. I'd bet money on what choice they'd make.” https://news.ycombinator.com/item?id=27069492 https://news.ycombinator.com/item?id=27069492