I don't understand why folks (here) are so up in arms about this? It's well known. It's pretty easy to spot fake amazon reviews with very little effort, and bu

I don't understand why folks (here) are so up in arms about this? It's well known. It's pretty easy to spot fake amazon reviews with very little effort, and buy accordingly. Also, no matter how tempted I only buy directly from amazon and never from their 3rd party sellers; just for easy returns. So on the off chance I get burned, the product goes right back. It's not that big a deal. It's not like I was going to independently find the best product on my own, without the help of amazon, without some trial and error. Maybe I'm too much of a sociopath. Allowing fake reviews is great. It vastly increases amazon's footprint, making sure that the things I buy are and remain easily returnable. Scammers gonna scam. Let them. It's also easy to spot incompetent users that leave 1 star reviews due to their misunderstanding of the product. Or 5 star reviews of blu ray before it's even released. That kind of thing. You know, you have to actually read the reviews ok? It's not too much to ask, honestly. You cannot police this kind of thing to any reasonable degree and maintain cost/performance ratio where it "needs" to be. Maybe it's a little too loose now, but any improvement is going to be modest plus it will breed better scammers. I really rue the death of flash. It was sooo easy to filter flash and ignore the drek. Now where are we? I don't consider these fake reviews to be a problem; indeed they are a benefit. Keep them easy to spot, please.