I do agree with you that it's part of Apple new positioning, that they are a privacy first company, yet I think you missed my point: I'm talking about consent.

I do agree with you that it's part of Apple new positioning, that they are a privacy first company, yet I think you missed my point: I'm talking about consent. When you said: >While I’m sure Apple collects ample (pseudo anonymous) data from their respective stores about patterns, they actually don’t gather that much data about you. I don't doubt it, what I meant is that even for that there's no explicit consent in the way they are doing with the Apps on appstore (they probably mix it when you're setting up your account). Because you might have apps that collected even less data then Apple, and they are still subject the user consent message. I can see from the downvotes that this is not a popular opinion, which is odd - I'm just saying that everyone should play by the same rules, else there's an asymmetry that will favor the ones who can circumvent this limitation, which in this case, it's Apple. It's just not coherent, since it's not about collecting a lot, or very little data, it's about users giving explicit consent to share data.