This is in a way similar to the engineering to marketing ratio with technology companies. Many lean hard on clever engineering and end up failing. Early on ma

This is in a way similar to the engineering to marketing ratio with technology companies. Many lean hard on clever engineering and end up failing. Early on marketing is essential to communicate successfully with potential customers in order to solve the problem of who is going to buy the damned thing. Without a path to sales what you end up with is like sports car with a fabulous engine and no wheels. No matter how clever or useful the idea, it will only spread and become successful with social propagation.