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TV and radio were successful with ads for a long time without needing to build a profile on every person in the audience
by jdofaz 5y ago
TV and radio were successful with ads for a long time without needing to build a profile on every person in the audience
- wccrawford 5y agoI think this is key. Ads can be targeted without knowing anything about the user other than that they're viewing the content on that page. Sure, not as finely-tuned, but that's not the user's problem.