>Instead of relying exclusively on metrics like time to deliver, drive style safety, tie in a sensible chunk of revenue or bonus to a local community statistic

>Instead of relying exclusively on metrics like time to deliver, drive style safety, tie in a sensible chunk of revenue or bonus to a local community statistic like percentage of accidents in city X or state Y. That's the end result for that community, less accidents holistically, it serves no one that one idiot didn't crash his van but made 3 other people crash. If they don't reduce or remove the other metrics then you get conflicting instructions of 'deliver at this insane pace' and 'drive safely' so that the company gets something to reduce liability, but on the ground there is no difference to the drivers because they still have to meet their quota. Now they're just in a no-win situation. >Imagine McDonald's metrics tied in with obesity rate of a nation, McDonalds isn't dealing with their employees on that issue, so it's hardly relevant. >Facebook's metrics tied in to rise in extremism, Facebook isn't dealing with employees on that issue, so it's hardly relevant. >And any sort of engagement metric We're not talking about engagement. This is about an employer telling their employees/contractors to meet a quote that necessitates dangerous driving. Adding a 'but you should drive safely, too!' without reducing the quotas/pace required is basically useless, or maybe worse than useless because now the employees have to balance getting the job done on time vs taking risks, and they'll get in trouble for taking a hit either one.