> Advertising is still “the vast majority” of Reddit’s revenue, but since the company began seriously focusing on the Premium business last year, it has doubled

> Advertising is still “the vast majority” of Reddit’s revenue, but since the company began seriously focusing on the Premium business last year, it has doubled its take. “I think it has a lot of potential,” Wong says. “What’s exciting about it is, you know, you look at the east and the behaviours in Asian apps like WeChat etc: gamification, customisation, expression, being able to pay back and forth with coins and avatars, is just a part of the experience. We have always had that behaviour on Reddit, but we hadn’t put, you know, teams behind it to make it even more fun and diverse.” I suppose we have to find out if big tech can have a yuckier business model than ads now