> that's all that digital marketing should be (a button PMs press, not a division at every company Who writes/designs the ads that are served? Who decides how

> that's all that digital marketing should be (a button PMs press, not a division at every company Who writes/designs the ads that are served? Who decides how much revenue is spent? Who interprets the reported revenue? Who decides whether the ads are working? Who sets the strategy for the next round of ads?