About once a month I have a huge craving for a burger, so I’ll eat a Beyond burger. It’s worse than eating veggies but it helps keep me vegetarian. Without it,

About once a month I have a huge craving for a burger, so I’ll eat a Beyond burger. It’s worse than eating veggies but it helps keep me vegetarian. Without it, I’d probably eat a real burger to satiate my meat craving. Since I’m an all-or-nothing person (major personality flaw), eating meat once a month would turn into a slippery slope. Beyond meat helps to keep me on the vegetarian straight and narrow