Ah, there was some guy on a podcast, I think Sam Harris or Tim Ferriss, that was writing a book and / or publishing on exactly this type of research. They revie

Ah, there was some guy on a podcast, I think Sam Harris or Tim Ferriss, that was writing a book and / or publishing on exactly this type of research. They reviewed like 500 some startups and how they failed (or succeeded) it was one of the first scientific based studies like that... would love if someone browsing could comment the name if this rings a bell, I'd have to hunt it down...