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How anyone finds users that will buy their products on Facebook: serve ads, report revenue, and let FB figure out how the fuck to optimize it without you doing
by cornel_io 5y ago
How anyone finds users that will buy their products on Facebook: serve ads, report revenue, and let FB figure out how the fuck to optimize it without you doing a goddamn thing.
Frankly that's all that digital marketing should be (a button PMs press, not a division at every company), I'd rather one or two highly regulated and excruciatingly scrutinized companies manage all the details than millions of small shitty ones that nobody pays attention to. I fully agree with everyone including Kara Swisher that FB is not as regulated as it should be, but that model does seem ideal to me if we can figure out the regulation.
- Ensorceled 5y agoRegulation is pretty simple, ban collecting information on users behaviour for advertising. If advertising is forced back into being based on the content you are currently viewing or the site you are currently on or the key words you typed into the search bar ... this levels the playing field for all advertisers and ends the adtech arms race.
- sizzle 5y agoAnd location data tracking
- paulcole 5y ago> that's all that digital marketing should be (a button PMs press, not a division at every company Who writes/designs the ads that are served? Who decides how much revenue is spent? Who interprets the reported revenue? Who decides whether the ads are working? Who sets the strategy for the next round of ads?