4 ms·
"How Big Auto finds users with car troubles on Facebook" "How Big Lighting finds users with blown bulbs on Facebook" "How Big Chocolate finds users with cravi
by Wolfenstein98k 5y ago
"How Big Auto finds users with car troubles on Facebook"
"How Big Lighting finds users with blown bulbs on Facebook"
"How Big Chocolate finds users with cravings on Facebook"
- Uberphallus 5y agoYou beat me to it. Digital marketing 101.
- cornel_io 5y agoHow anyone finds users that will buy their products on Facebook: serve ads, report revenue, and let FB figure out how the fuck to optimize it without you doing a goddamn thing. Frankly that's all that digital marketing should be (a button PMs press, not a division at every company), I'd rather one or two highly regulated and excruciatingly scrutinized companies manage all the details than millions of small shitty ones that nobody pays attention to. I fully agree with everyone including Kara Swisher that FB is not as regulated as it should be, but that model does seem ideal to me if we can figure out the regulation.
- Ensorceled 5y agoRegulation is pretty simple, ban collecting information on users behaviour for advertising. If advertising is forced back into being based on the content you are currently viewing or the site you are currently on or the key words you typed into the search bar ... this levels the playing field for all advertisers and ends the adtech arms race.
- sizzle 5y agoAnd location data tracking
- paulcole 5y ago> that's all that digital marketing should be (a button PMs press, not a division at every company Who writes/designs the ads that are served? Who decides how much revenue is spent? Who interprets the reported revenue? Who decides whether the ads are working? Who sets the strategy for the next round of ads?
- kalleboo 5y agoThe difference is that Facebook says they specifically avoid sensitive health information https://www.facebook.com/business/help/361948878201809?id=188852726110565&ref=search_new_1 https://www.facebook.com/business/help/361948878201809?id=18...
- Uberphallus 5y agoAnd nowhere in the article it's said that they use sensitive health information.
- danpalmer 5y agoA distinction without a difference. I suspect that this is how Facebook justify some of these things. They don't explicitly provide data, anything that advertisers choose to intuit from data is up to them. But I think this is a fundamental misunderstanding (or unwillingness to understand) privacy. Privacy needs to be treated like a security concern. It basically is one. In security any place where more information is disclosed than intended is considered to be a security flaw in some sense. If there's a correlation between likes and health concerns that allows for statistical inferences about users health, that's a security flaw. The thing about security like this is that it takes active work to solve these sorts of problems. Facebook are only doing the "passive" work of not giving advertisers the exact data. A counter example is Apple's "differential privacy" which does a lot more work to only preserve very specific tracking information and statistical properties.
- Uberphallus 5y ago> They don't explicitly provide data Because first and foremost, FB doesn't have explicit health data. > If there's a correlation between likes and health concerns that allows for statistical inferences about users health, that's a security flaw. Then any information is a security flaw. Just being male/female or age alone allows for significant inferences about users' health. Not many 18 year old women are gonna click on those prostate exam ads. Similarly, those interested in body building probably won't be interested in "fat burning" pills, and those following transgender-themed pages are gonna be more interested in HRT ads.
- sizzle 5y agoAlcohol companies too are allowed and actively targeting people, kills your liver, no one bats an eye.. what gives?