Yes If he was slightly smarter he would have put his content on YT, content-id'd it and have it monetized by the ads by either what he or somebody else posts.

Yes If he was slightly smarter he would have put his content on YT, content-id'd it and have it monetized by the ads by either what he or somebody else posts. Instead he wants to fight it "the old way" which will not make him more money. Why do you think the artists are "selling their catalogs" now? Most of them are too old-fashioned to know how to make money in the new platforms.