> Maybe you think the burger tastes different, or has a strange texture, but I certainly won't try to argue that because it doesn't matter. This is the only th

> Maybe you think the burger tastes different, or has a strange texture, but I certainly won't try to argue that because it doesn't matter. This is the only thing that matters, to the contrary. Previous attempts at fake meat have not done as well as Beyond and Impossible precisely due to the fact that the vast, vast majority people actually don't care where their meat comes from, they only care about the taste. Yes, on surveys they might say they care about not harming animals, but this is not true in practice, they don't put their money where their mouth is by stopping eating meat. Indeed, the true innovation of Beyond and Impossible was focusing exclusively on taste and marketing that up front rather than the moral aspects, because people don't care.