> it's just weird to me that that's what other vegetarians would care about As others have replied already, pure vegetarians aren't the only audience for these

> it's just weird to me that that's what other vegetarians would care about As others have replied already, pure vegetarians aren't the only audience for these products. You have plenty of people (like myself) who still enjoy meat but will happily opt for the replacements when available because of the environmental/ethical/health benefits, and I'm sure they've also lowered the barrier to entry for many people making the leap into full vegetarian diets for the first time. I've been finding myself opting for the Impossible/Beyond options on menus more and more lately (even at fast food joints, e.g. Starbucks or Burger King), and I'm grateful for the options being there.