Fellow vegetarian take: I stopped eating meat for environmental reasons, not because I disliked the experience of eating meat, and while I was never a big meat

Fellow vegetarian take: I stopped eating meat for environmental reasons, not because I disliked the experience of eating meat, and while I was never a big meat eater, there are definitely some meat-containing foods I miss from time to time, a good burger being one. I think a well-made black bean burger can be really great, and without priors I'd probably say better than fake meat, but for whatever reason it doesn't pull the nostalgia levers for me, so I do like an impossible burger every now and then. More importantly though, I don't really thing I'm the target audience (nor are you). I think it's more like, say, my parents: generally environmentally conscious (retrofit their house with a heat pump, etc.), but have established dietary habits that have kept them from making big changes specifically around meat. I think if you were able to offer them something indistinguishable from the real thing, though, they'd be totally down to swap it out at a barbecue or whatever. Personally I think getting 50% of Americans to cut their meat intake by 20% is way easier than getting 10% to give meat up entirely, especially with good alternatives, and the outcome is the same. Worth a shot, I'd say?