Not really, Netflix definitely wants to have you use their platform frequently so you value it enough to keep paying for it. But this is balanced against the c

Not really, Netflix definitely wants to have you use their platform frequently so you value it enough to keep paying for it. But this is balanced against the cost of making sure you don't run out of content and cancel anyway. They also pay a bit more for bandwidth and servers if you watch a lot. So while Netflix wants all your TV time, they derive no extra benefits if all your time us TV time. This is absolutely not true of advertising supported services that make more from you the more time you spend.