I d say the difference is between manipulation and marketing. You can still rank high, but now you just need a really good product that organically earns place

I d say the difference is between manipulation and marketing. You can still rank high, but now you just need a really good product that organically earns place in high-trafficked channels. Now, I you want to do SEO, you need a much better understanding of marketing and probably a Loy more money. Thoughts?