I have similar issues with advertising, but i'd also ask for the following question, because it's a sincere one and I don't have a good answer for it. I work a

I have similar issues with advertising, but i'd also ask for the following question, because it's a sincere one and I don't have a good answer for it. I work at a company that is trying to introduce a new kind of product, one that I sincerely believe is intended to help people rather than _just_ make money (this is unusual for me, because i'm usually extremely cynical about motivations). The problem is that most potential customers we could help aren't even aware that what we're offering exists, they may not even think to find out if such a thing exists. How do we create awareness of this thing without advertising?