Gmail used to be infinitely better than everything else on the market. So closing it it off made it only more scarce and sought after than it already was. Now i

Gmail used to be infinitely better than everything else on the market. So closing it it off made it only more scarce and sought after than it already was. Now if plus is even finitely better than everything else, so that artificial scarcity will make it seem more valuable, is debatable. It's a rather risky bet Google has already lost once with Wave.