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I think advertising has been crucial to increasing the economic size of the world. It's a valid argument if you think our world is crap, and we should never ha
by edmundsauto 5y ago
I think advertising has been crucial to increasing the economic size of the world. It's a valid argument if you think our world is crap, and we should never have switched to bigger civilizations. But the economic growth, driven significantly by increasing the available market for products, has led lots of people out of poverty, spurred innovation, and generally enabled a lot more humans to be born than would have.
Advertising expands markets for goods.
- chillacy 5y agoI think it's pretty much this, advertising is lubrication for an economy of consumption. Word of mouth and aggregators (like yelp) can help people find solutions when they know of a problem, but ads inform/manipulate (depending on how you see it) people to know they have a problem in the first place. Also if you've ever written ad copy it's all pretty structurally similar: hook, problem statement, solution, testimonials, etc.