Ask HN: *ly(:?.com?)

Most of the domains ending with *ly(:?.com?) immediately cause a perhaps non-deserved mental immune reaction in me. Like grammarly, literably and countless others (visual.ly, embed.ly, cutt.ly etc.pp.). From my POV a complicated, hard-to-spell domain name is more credible and peer-communicable as one of those machine-learning optimized, bullshit-bingo-feeling inducing streamlined domain names telling nothing else as "yes, we know what is trendy and what's easily SEOifiable", signalling on the same frequency "hey, we're incompetent and we can't market our product by means of content and/or provided value,not to speak of actual functionality besides being an MVP". Is it just me feeling this way?