When you pop out a headline like "nordics happiest people on earth!" and a million people read it, what matters is _not_ whether your definition of 'happy' was

When you pop out a headline like "nordics happiest people on earth!" and a million people read it, what matters is _not_ whether your definition of 'happy' was technically correct within the framework of the study you're writing about. You can try to hold the position that all those readers are wrong, and the article is fine. But more reasonable people will think you're being silly, and that journalists are basically responsible for choosing words that will be interpreted correctly by their readers. But if your issue was with who I was criticizing, that's fair - the researchers probably weren't intentionally mis-communicating, and my criticism wasn't targeted clearly enough.