Depends on whether their product is a cool social network or a voice bridge. Twitter and other text/image social networks scale because there was no opportunity

Depends on whether their product is a cool social network or a voice bridge. Twitter and other text/image social networks scale because there was no opportunity cost to following someone, whereas participating in a conf is a time sink and reputation bid. The comments on this thread talk about how it's not fun, so some users are disengaging. Clubhouse's retention numbers wouldn't give the more meaningful info about DAU/MAU, which are about the engagement that necessarily drives the network growth. Absolutely armchairing this, but stories about people in their target market winning the fame lottery or some other jackpot on it would drive that funnel. The way society pages used to do it was gossip columnists and blind items written by people who had skin in the game so they wouldn't upset the applecart. (Vice can't swing that because their whole schtick is sympathy for people who disgust themselves, so there's no desire there) Clubhouse doesn't have to reproduce that era of media, but they could learn some stuff from it.