The word “idea” might be the problem. “Business plan” or “business strategy” might be better? Even “mission strategy”? That encompasses the idea and how to get

The word “idea” might be the problem. “Business plan” or “business strategy” might be better? Even “mission strategy”? That encompasses the idea and how to get it executed and what resources are needed to get it to be sustainable, over what timescale. This applies to business but also charity, non profit, political efforts etc. Notice I didn’t mention profit or even revenue. These days ideas can go a long time being supported by investors who see the strategy. For example I am thinking of YouTube, Tesla etc. But there needs to be a strategy. Like a rocket launch or starting a campfire there might need to be different stages where the idea to the uninitiated looks very different at each stage, but it’s all part of the same master plan. For example. Uber was a taxi firm + app at first. Peer to peer came later.