3 ms·

I think you're missing that content creators (whether they be small or large) need to be able to subsist off of their work. This is especially true if we want

I think you're missing that content creators (whether they be small or large) need to be able to subsist off of their work. This is especially true if we want high quality content. So the dichotomy is only false if you assume people are willing to accept "stop consuming content" which, by and large, they aren't.

klelatti 6y ago
How many content creators are fully supported by ads? All the material I read says that is probably the worst way of trying to earn a living as a content creator. Seems to me that creators are getting a dreadful deal from the current set up and that FB etc are the ones gaining massively.
- OJFord 6y ago
  To all but one of the YouTubers I watch, I get the impression that anything it pays is at most secondary to them; they're not optimising for payout because they're not 'trying to earn a living'. Clough42 for example is a software engineer, and makes metalworking & 3D-printing videos that I enjoy watching; he certainly gets ad money (O(100ks) subscribers) but I'd guess he spends more on equipment, tools, etc. (and would despite the income) - certainly if you counted lost earnings from 'he could be doing contract work instead' - because that's not the point, it's a hobby, and a secondary hobby is putting it on YouTube for me (and millions of others) to enjoy. (I'm sort of hesitant to single someone out - especially someone who's probably on HN, heh - but I that's the impression I get anyway. If it's not totally true for him I'm sure it is for others.)
bnralt 6y ago
The best content I get these days are from people who create content for free (hobbyists with personal sites, discussions on web forums, ad free podcasts, etc.). Getting rid of ads would make this content a lot easier to find, as it would get rid of all the SEO spam that clutters up the internet at the moment.
- OJFord 6y ago
  I wholeheartedly agree, but we are probably 'unusual' in that regard. 'Normal' is probably something (depressingly) closer to 'from #influencers who are like omg so down to Earth in their product recommendations and #lifehacks'...
nonameiguess 6y ago
No, they don't. Creative jobs have always been boom or bust, following a power law where ten people earn a living directly off of it and everyone else waits tables by day and hopes to someday catch a break. That was fine for centuries. The world didn't collapse prior to the invention of widescale cross-site tracking of user behavior to create intelligent targeted ads, and I'm not sure it was worse for "content creators," either. Maybe they're just being old and grumpy, but the actual most talented people in creative industries seem to yearn for yesteryear when they were allowed to actually be creative and all the major publishers and studios weren't in an unwinnable death race to the bottom with Netflix and Amazon seemingly generating true crime docs and superhero stories by algorithm. As for quality, it's all opinion, I guess, but the only form that seems to have gotten better recently is prestige television, but even there I'd say it so far peaked around 2010. Film and pop music peaked in the 60s and 70s. Instrumental music, literature, and painting peaked centuries ago. Artists have created perfectly good art for as long as humans have existed without the need to track their consumers private behavior to develop targeted ad profiles.
- chillacy 6y ago
  > Creative jobs have always been boom or bust ... > That was fine for centuries... I always assumed that this was an artifact of recording technology: if you can record a movie or music, then you can have a handful of actors and musicians service the entire world, but without that each city needs its local musicians and theater troupes. If that's correct then we've been in this state for maybe 1 century. For writers though it's been centuries, since writing enabled distribution of content in many places.

klelatti 6y ago

How many content creators are fully supported by ads? All the material I read says that is probably the worst way of trying to earn a living as a content creator. Seems to me that creators are getting a dreadful deal from the current set up and that FB etc are the ones gaining massively.

OJFord 6y ago
To all but one of the YouTubers I watch, I get the impression that anything it pays is at most secondary to them; they're not optimising for payout because they're not 'trying to earn a living'. Clough42 for example is a software engineer, and makes metalworking & 3D-printing videos that I enjoy watching; he certainly gets ad money (O(100ks) subscribers) but I'd guess he spends more on equipment, tools, etc. (and would despite the income) - certainly if you counted lost earnings from 'he could be doing contract work instead' - because that's not the point, it's a hobby, and a secondary hobby is putting it on YouTube for me (and millions of others) to enjoy. (I'm sort of hesitant to single someone out - especially someone who's probably on HN, heh - but I that's the impression I get anyway. If it's not totally true for him I'm sure it is for others.)

bnralt 6y ago

The best content I get these days are from people who create content for free (hobbyists with personal sites, discussions on web forums, ad free podcasts, etc.). Getting rid of ads would make this content a lot easier to find, as it would get rid of all the SEO spam that clutters up the internet at the moment.

OJFord 6y ago
I wholeheartedly agree, but we are probably 'unusual' in that regard. 'Normal' is probably something (depressingly) closer to 'from #influencers who are like omg so down to Earth in their product recommendations and #lifehacks'...

nonameiguess 6y ago

No, they don't. Creative jobs have always been boom or bust, following a power law where ten people earn a living directly off of it and everyone else waits tables by day and hopes to someday catch a break. That was fine for centuries. The world didn't collapse prior to the invention of widescale cross-site tracking of user behavior to create intelligent targeted ads, and I'm not sure it was worse for "content creators," either. Maybe they're just being old and grumpy, but the actual most talented people in creative industries seem to yearn for yesteryear when they were allowed to actually be creative and all the major publishers and studios weren't in an unwinnable death race to the bottom with Netflix and Amazon seemingly generating true crime docs and superhero stories by algorithm. As for quality, it's all opinion, I guess, but the only form that seems to have gotten better recently is prestige television, but even there I'd say it so far peaked around 2010. Film and pop music peaked in the 60s and 70s. Instrumental music, literature, and painting peaked centuries ago. Artists have created perfectly good art for as long as humans have existed without the need to track their consumers private behavior to develop targeted ad profiles.

chillacy 6y ago
> Creative jobs have always been boom or bust ... > That was fine for centuries... I always assumed that this was an artifact of recording technology: if you can record a movie or music, then you can have a handful of actors and musicians service the entire world, but without that each city needs its local musicians and theater troupes. If that's correct then we've been in this state for maybe 1 century. For writers though it's been centuries, since writing enabled distribution of content in many places.