Traditionally, podcasts worked like radio and everyone got the same ad. Recently, people have been trying to "innovate" by ruining podcasts like how the web was

Traditionally, podcasts worked like radio and everyone got the same ad. Recently, people have been trying to "innovate" by ruining podcasts like how the web was ruined and use dynamic ad insertion. AFAICT, it still hasn't totally caught on yet. Anecdotally, I used to hear it on one of my shows, but then they changed networks and it went away.