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That's because the companies winning bidds on your 'views' are targeting you because of your apparent persona, i.e middle aged man/woman in tech -aka middle cla
by lapnitnelav 5y ago
That's because the companies winning bidds on your 'views' are targeting you because of your apparent persona, i.e middle aged man/woman in tech -aka middle class ++ with disposable income, rather than what you are interested in.
On top of that, plenty of marketers are absolutely clueless about how to go about their strategy, mostly because unlike previous generations (in online ads), they don't grok the underlying tech at all.
- kingsuper20 5y agoThey might was well simply tie it to the program content then. For instance, if I watch a Scott Kilmer video, it'll typically have an Autozone ad. If that's all there is to it, I expect there's a lot of needless work being done under the covers.
- blt 5y agoIf you turn off personalized ads, that's basically what you'll see. Although for me, it's a 50/50 split between topic-related and ads that appear to target a generic male audience, which is a very good guess for some topics.
- lapnitnelav 5y agoNo, actually you can do both (and more). Advertising is throwing darts at the board with your eyes closed, whenever it lands somewhere on the board and nets you point is good enough for most. Typical conversion rates are under the 1% threshold so you accept that a lot of your spend is not efficient but when it is, you make your money back and some, if you are any good at it.