Companies already have loyalty points and gift cards and rewards programs long before blockchain. No consumers want to have to deal with tokens and blockchain

Companies already have loyalty points and gift cards and rewards programs long before blockchain. No consumers want to have to deal with tokens and blockchain to interact with a company. Consumers will always do what's easiest and cheapest. Blockchain solutions are inherently more difficult, more expensive, and more risky (for the consumer) than just breaking out your credit card and getting paid 2% cashback to spend your money.