> First, users do not currently have that choice. Have you thought about the possibility that there actually was a choice and it just miserably failed. Or we c

> First, users do not currently have that choice. Have you thought about the possibility that there actually was a choice and it just miserably failed. Or we can call it a "natural selection". One example would be https://contributor.google.com/ https://contributor.google.com/, which never has gained enough traction since publishers don't like it. This is simply a hard problem. You can build another big tech if you can provide a meaningful, scalable alternative.