True, but by the same logic, how much each of us pays for ad funded services depends on how much each of us can spend. I.e. wealthy people pay more per Google s

True, but by the same logic, how much each of us pays for ad funded services depends on how much each of us can spend. I.e. wealthy people pay more per Google search than poor people. And there's another issue. Even if all online services switched to a subscription model tomorrow, companies would not suddenly stop spending money on promoting their products. They would just do it differently and we would pay twice.