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Yes, it is really maddening: they make you consent to their "legitimate interest" cookies, conflating legal terms to confuse people into accepting everything.
by Maarten88 5y ago
Yes, it is really maddening: they make you consent to their "legitimate interest" cookies, conflating legal terms to confuse people into accepting everything.
Ad-tech companies get more and more emboldened lately. They see that the GDPR is not really enforced, they assume that big, cash-rich companies will get taken on first, competitors are doing it too, so they gamble they can get away paying lip service to GDPR while continuing their illegal tracking practices.
I have seen several startups pitching schemes that seem blatantly illegal to me, while assuring that their tech is fully compliant. Often using the words "legitimate interest" to prove this point.
- 411111111111111 5y agoTo play devil's advocate: that might become the going strategy. They're gonna be profitable as hell until they get fined and aren't allowed to continue after all... But then it's just a matter of closing that enterprise down and creating a new one. They can keep apis stable and give the big corporations plausible deniability as "the contractor said they're compliant"
- xxs 5y ago> "the contractor said they're compliant" this part wont work w/ GDPR - this is not the US. I've mentioned it someplace else - the contracts with the contractors have quite explicit clauses about liabilities about data breaches/leaks as the fines would still be applied to the main entities. With regard to GDPR, personal data is a liability and it should be handled with appropriate care.