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Don't you think it's kinda silly to think these "build hype" signup processes kill products? Github did the same in fact they recommend people to do it, and th
by igorgue 15y ago
Don't you think it's kinda silly to think these "build hype" signup processes kill products?
Github did the same in fact they recommend people to do it, and they're very successful.
I agree it's a little frustrating but it's the kind of frustration that makes you go back when the site is open for signups and signup. Nothing bad... Google Wave might just be an exception of this technique and people didn't use it because of the complexity of the product not because it made them wait to get an invite.
- chc 15y agoFor me, it's the kind of frustration that makes me go, "Eh, I feel like I've looked at that before and it annoyed me, though I don't remember why. Probably not worth my time."
- lamnk 15y agoThe social in Github's "Social Coding" is just icing on cake. Their core product is git hosting. People pay them to have private repos. This is not the case with G+ Wave failed exactly because both of its complexity and its artificial scarcity Google created.
- ern 15y agoThe slow release of Gmail accounts was an example of a great hype-building process. OTOH the product was groundbreaking (they offered a huge amount of storage compared to competitors), and it isn't 2004 anymore.