No question. But part of why a lot of searches & recommendations are happening through social to begin with is because there are still so many algorithmic flaws

No question. But part of why a lot of searches & recommendations are happening through social to begin with is because there are still so many algorithmic flaws in organic search. Issues that have plagued search for the better part of 15 years that are just now are starting to be addressed at a high level, I.E. content farms, differentiation between content owners & borrowers/duplicators, etc.