It's not justified; it's just something they want. If somebody offered me a 0% interest no-strings-attached loan for a couple months I'd probably take it too.

It's not justified; it's just something they want. If somebody offered me a 0% interest no-strings-attached loan for a couple months I'd probably take it too. Cash flow games can allow a growing business to take a loss on every transaction indefinitely. It's a powerful tool -- ideally to build a legitimate business that requires at least some economies of scale.