I could see some of what you're saying as well. Although I would argue that if people think it's dead-end job working on someone else's toy -- the company lead

I could see some of what you're saying as well. Although I would argue that if people think it's dead-end job working on someone else's toy -- the company leaders aren't focused on winning. They're still going to attract new employees for the wrong reasons, or at least for reasons that wouldn't get me to want to work there.